De-Risk GTM Acceleration of Your Portfolio Companies.
As an early-stage investor, you know how risky GTM acceleration from Seed to Series A is. Growth at all costs is gone, and growth is unrealistic without a well-defined GTM process. That's where we come in. Our expertise lies in de-risking GTM motion and growth acceleration with a focus on B2B SaaS from 0.5 Mio. ARR to 5.0 Mio. ARR.
Building a unique GTM flywheel changes everything.
Scaling is complex. Therefore, it is even more important to focus on our proven framework and supporting metrics that will give strong guidance. As soon as the flywheel is in place, we will double down all resources to let it spin as fast as possible.
You are in good company.
Selected start-ups with renown investors we have worked with recently.
A repeatable and scalable GTM process is one of the key levers to de-risk the upcoming funding round.
Build a repeatable and scalable Go-to-Market (GTM) process.
Lever #1
Well-Defined Demand Generation Process
Focus on sharp segmentation, a strong value proposition, and the most successful Ideal Customer Profile (ICP) clients to drive exponential growth.
Data-Driven End-to-End Customer Journey
Create an unbeatable product-segment flywheel by leveraging data insights along the entire customer journey.
Continuous Improvement through Revenue Operations
Translate data insights into enablement and process optimisation to achieve a repeatable and scalable GTM process.
Acquisition Metrics
Monitor CCAC Payback, LTV:CAC ratio, and Magic Number to ensure efficient and profitable customer acquisition.
Retention Metrics
Track Gross Revenue Retention (GRR), Net Revenue Retention (NRR), and SaaS Quick Ratio to foster customer success, retention, and expansion.
OPEX Metrics
Optimize Sales & Marketing (S&M), Research & Development (R&D), and General & Administrative (G&A) as a percentage of revenue for efficient operations.
Show strong growth with healthy unit economics.
Lever #2
Secure strong recurring revenue growth year-over-year
Lever #3
Turn Lead into Demand Gen and Optimize Growth Channels
Measured through CAC payback per cohort, ensuring efficient customer acquisition focused on ICP.
Ramp Up Sales Team Productivity
Minimise ramp time and ensure a high percentage of reps hitting quota to maximize revenue generation.
Sync Product Development with Customer Success and Expansion
Boost net revenue retention through effective product development aligned with customer success metrics like GRR, NRR, and SaaS Quick Ratio.
Your growth companion
Hi, I am Björn.
Over the last decade, I have had the privilege of helping 75+ B2B startups scale from pre-seed to Series B - as founder, revenue leader, advisor, and investor. Some highlights along the way: 20x revenue growth and expansion into 5 additional countries while leading the B2B department at Urban Sports. 3 startups founded, 2 sold/merged. 8 active angel investments - and growing 🚀
Björn W. Schäfer | Founder