Scale your startup from 0.5 to 5M ARR without trial & error.

Times of rapid growth at all costs are over. Efficient growth without a well-defined GTM process is unrealistic though. That's where I come in. Take advantage of a proven process and skip expensive guesswork.

Building a GTM flywheel is the foundation for efficient growth.

Scaling is complex. Therefore, it is even more important to focus on proven systems and supporting metrics that will give strong guidance. The core of the GTM flywheel is the focused alignment of Marketing, Sales, Customer Success, and Product. As soon as the GTM foundation is in place, we will double down all resources to let it spin as fast and as efficient as possible.

You are in good company.

Working with portfolio companies of renowned investors.

Your trusted GTM companion

Hi, I am Björn.

Over the last decade, I have had the privilege of helping 100+ B2B startups to scale from pre-seed to Series B - as a founder, revenue leader, advisor, and investor. Some highlights along the way: 20x revenue growth and expansion into five additional countries while leading the B2B department at Urban Sports. 3 startups founded, 2 sold/merged. 10 active angel investments. GTM podcast host - The SaaS Symphony. GTM book author - coming in autumn 2024.

Björn W. Schäfer | Founder

Ready to de-risk your growth ambitions?

There are three main levers to support your upcoming funding round. Let's unlock them together - strong YoY revenue growth, a repeatable GTM process, and healthy unit economics.

Secure strong recurring revenue growth year-over-year

Lever #1

Turn Lead into Demand Gen and Optimize Growth Channels

Measured through Lead Velocity Rate per cohort, ensuring efficient customer acquisition focused on ICP.

Ramp Up Sales Team Productivity

Minimise ramp time and ensure a high percentage of reps hitting quota to maximize revenue generation.

Sync Product Development with Customer Success and Expansion

Boost net revenue retention through effective product development aligned with customer success metrics.

Build a repeatable and scalable Go-to-Market (GTM) process.

Lever #2

Well-Defined Demand Generation Process

Focus on sharp segmentation, a strong value proposition, and the most successful Ideal Customer Profile (ICP) clients to drive exponential growth.

Data-Driven End-to-End Customer Journey

Create an unbeatable product-segment flywheel by leveraging data insights along the entire customer journey.

Continuous Improvement through Revenue Operations

Translate data insights into enablement and process optimisation to achieve a repeatable and scalable GTM process.

Acquisition Metrics

Monitor CPP, CCAC Payback, and Magic GTM Spend Ratio to ensure efficient and profitable customer acquisition.

Retention Metrics

Track Leading Indicators for Retention, Gross Revenue Retention (GRR), and Net Revenue Retention (NRR) to foster customer success, retention, and expansion.

OPEX Metrics

Optimize Sales & Marketing (S&M), Research & Development (R&D), and General & Administrative (G&A) as a percentage of revenue for efficient operations.

Show strong growth with healthy unit economics.

Lever #3